After successfully launching its line of men's sweaters in 2007, Aspen has expanded its collection to include knits for Spring 2008 and woven shirts for Fall 2008.
"With the positive reaction to our Fall 2007 sweater line, it made sense for us to expand the collection." said Sherry Renay, the Design Director for Aspen. "In keeping with Aspens brand identity and marketing strategy, the new additions are designed for men, but marketed to the women who ultimately make the purchase of these items".
"Our goal is to make Aspen a luxury lifestyle brand". said Abby Hoe, Aspen's Designer.
Aspen will continue to sell sweaters, knits and woven shirts through traditional department store channels, select specialty retailers, outdoor, and sporting goods stores.
The expanded Spring 2008 and Fall 2008 collections can be seen at Outdoor Retailer Winter Market, January 23-26, 2008, Chicago Collective, February 3-5, 2008 and at Magic, February 12-15, 2008. The line will retail between $38 for a Spring knit Tee up to $238 for a Fall 2008 reversible outerwear sweater jacket.
About Aspen
Aspen was developed by Exacta Sweaters, a sweater manufacturer for 26 years. Exacta Sweaters has sold to nearly every major department store in the United States and Canada (at all levels of distribution), select specialty retailers, outdoor and sporting goods stores.
